Midec
“A strong fashion message, inspiring an entire event”
The Parisian bi-annual rendez-vous of the footwear sector, an essential exhibition for French and international buyers
The visual identity of the exhibition as well as the trend forums is the white pages, on which the latest trends and forecasts are written each season
Design of the show's general scenography (entrance, VIP lounge, press, rest areas)
Creation of general theme, visual identity and signage
Trend forum and visual design
Creation of general theme, visual identity and signage
Trend forum and visual design
